Social Media

Looking to start a social media channel for your unit? 

Maintaining an active social media account takes time. You will need to:

• determine who is responsible for the account (more than one person) and define a process for transition of accounts
• follow MSU Brand guidelines
• follow accessibility guidelines
• define goals and areas of content - may be different for different platforms
• plan content - Strategy 
• build content
• post content - tip: social media algorithms favor those who post consistently
• monitor accounts and messages - MSU Community Guidelines -- comments/content moderation
• interact with other accounts and messages - MSU Social Media Directory
• store content assets
• measure the impact of your communications - Analytics

An active social media account will have a continuous flow of posts and interactions linked to a strategy that supports your efforts for maintaining a presence on social media.

For assistance with your social media efforts, or to request help in starting a social media account, please reach out to Mistie Jordan (mathewsm@msu.edu).

MSU & Platform Resources

• MSU Social Media Best Practices
• MSU Social Media Guidelines
• Instagram Guidelines
• Facebook Guidelines
• LinkedIn Guidelines
• Twitter/X Guidelines
• YouTube Guidelines

Additional Resources

• Social Media Accessibility Best Practices
• Online Content Accessibility
• MSU Accessibility on Social Media Workshop Recording (YouTube)
• Inclusive Guide
• Accessible Social
• Accessibility Training
• Visual Communication Information
• Social Media Resources